Canadian Tire Corporation, Ltd (CTC), the owner of the SportChek, Sports Experts, Pro Hockey Life, Hockey Experts, and Atmosphere sports banners in Canada, is investing CN$200 million in its Mark’s stores banners through 2028, reportedly an effort to build on the…
Emami Ltd increased its advertising and marketing expenditure in the second quarter of FY27, with its consolidated advertisement spend rising 37.9% year-on-year to Rs 215.70 crore, compared with Rs 156.39 crore in the corresponding quarter last year. The increase also took the company's cumulative…
Why limited knowledge of sonic identities is holding brands back AD Italia explores what makes design Italian with anniversary redesign Listen: Hip-hop-infused sonic brand created for Atlanta Hawks broadcasts Why complexity needs an Agenda Transform Live NA: Eleven brands, one…
Your Guide to the Marketing Jungle by Michael Stelzner / November 5, 2026 Wondering how to turn customers into loyal fans who stick with your business even when a cheaper competitor comes along? Want fan-building marketing tactics that work? In this article, you’ll…
Angus Watt, a former product manager at Underdog, argues that AI has made building cheap and taste scarce, so betting and prediction market operators need to rethink three product rules Product placement: how to ship impactful features in the AI…
Recruiting fraud is a growing issue for many companies. The Trade Desk takes this issue seriously and is taking steps to address it. Last-touch attribution also under-credits channels that are not ‘clickable’, such as CTV, even though it may drive…
Social Samosa NICMAR has unveiled its new brand identity, setting the direction for its next phase of growth Building on more than four decades of specialised education in Construction, Real Estate, Infrastructure and Project Management (CRIP), the refreshed identity reflects…
We spoke to Nick Fletcher, SVP, EMEA at Rakuten Advertising, about unlocking channel growth and the LLM opportunity. In March at DealMaker, Nick Fletcher, SVP, EMEA at Rakuten Advertising, launched a call to action for marketers in the performance space.
Visakhapatnam, 5th of November, 2026: For over 22 years, Inorbit Malls has been part of people’s lives, bringing families together, giving friends a place to catch up and creating spaces for countless firsts, celebrations and everyday outings. From festive shopping and spontaneous plans…
Brands are handing agency-developed concepts directly to creators, cutting into production revenue. Hereâs how independent shops such as Joan, Mother, Gut and Via are responding. How independent creative agencies can keep production work when brands hire creators directly Brands…
Marketing practice: brand strategy and campaigns, digital, social and influencer marketing, loyalty programs, chief marketing officers and customer experience.
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