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Brand & Positioning
Identity systems, messaging, and guidelines that clarify who you are.
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Brand Naming: Brand Acumen Details the Evaluation Behind Product Names Still in Use After 25 Years
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Your Brand. Your Legacy. Our Innovation.
15+ hour, 33+ min ago (536+ words) Shire Beds is delighted to return to The Bed Show 2026, bringing an exciting collection of new products, innovative sleep solutions and proven best sellers that continue to perform strongly for our retail partners. This year, our stand is all about…...
GIO Builds On ‘Great Insurance, Obviously’ With Hyper-Contextual Billboards Via Leo Australia
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Creative agency Thisaway's rebrand isn't just a lick of new paint: it's a promise to clients
15+ hour, 49+ min ago (799+ words) In crafting a new identity for itself, the Bath-based agency focused on fundamentals, rather than just slick visuals. If you've worked in an agency for a while, you'll recognise the pattern. After a few years in business, you've got a…...
The Secret Sauce Summit 2026: The Age of Builders The Soul of the Brand: Thai Founders on Staying Human in an AI Economy
20+ hour, 3+ min ago (1064+ words) THE STANDARD held its annual Secret Sauce conference at Emsphere last week under the theme ‘Builders,’ bringing together a curated roster of speakers, brands, and experts from across Thailand’s business and creative industries for a two-day event focused on ‘building…...
CTV’s Awareness-Only Era Is Over: Brands Now Chasing Performance on the Big Screen – Beet.TV
17+ hour, 7+ min ago (627+ words) The living room’s biggest screen is no longer just a billboard. Marketers once treated connected TV as a blunt awareness tool – the digital successor to the 30-second broadcast spot – but that thinking is increasingly outdated as advertisers demand the same…...
Auto’s festive ad race: 10-20% higher spends, digital takes the wheel
18+ hour, 12+ min ago (1063+ words) Auto brands are preparing to put more money behind the 2026 festive season, with industry estimates pointing to a 10-20% increase in festive advertising spends over last year, even as marketers remain sharply focused on returns. The timing is significant. FADA’s August…...
Retail Radar: Building a Brand Your Own Way
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How I Would Start a Condom Brand (And Beat Durex Without a Better Condom)
17+ hour, 12+ min ago (35+ words) How a boring product with a lazy monopoly becomes the most talked-about brand in the industry Walk into any supermarket and …...
Ascentra Credit Union: People before profit, community investment (Part 2)
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