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Advertising & Creative
Concepts, media plans, creative testing, and measurement that scale.
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Your short-term capital gains could affect your tax rebate claim
10+ hour, 12+ min ago (507+ words) The Nagpur Income Tax Appellate Tribunal (ITAT) has ruled in favour of a taxpayer who claimed the Section 87A tax rebate on short-term capital gains (STCG) taxable under Section 111A. The Tribunal dismissed the Income Tax Department’s appeal and upheld the taxpayer’s…...
Medius Appoints Kevin Young as Chief Marketing Officer
11+ hour, 20+ min ago (244+ words) Enterprise technology marketing leader brings 25+ years of experience building brands, categories, and growth engines to Medius JACKSONVILLE, Fla., Sept. 14, 2026 /PRNewswire/ -- Medius, a leading provider of AP automation and spend management solutions, today announced the appointment of Kevin Young as Chief…...
New laws to cut pokies, push cash-free gaming and boost self-exclusion
3+ hour, 54+ min ago (815+ words) Poker machines will be switched off for longer on weeknights, cash withdrawals in venues with the machines will be banned and the number of machines will be cut to the lowest level in decades under a new set of ACT…...
Netflix stock jumps as Wall Street sees a new growth engine
3+ hour, 53+ min ago (186+ words) Netflix Inc. (NFLX, Financials), the streaming company behind one of the worlds largest subscription video platforms, rose about 3% after Evercore raised its price target and pointed to live events as a bigger growth opportunity. Warning! GuruFocus has detected 7 Warning Sign…...
OpenAI Tests Click-To-Chat Ads Inside ChatGPT
50+ min ago (511+ words) OpenAI may have found the ad format that belongs inside a chatbot. According to Digiday, OpenAI has introduced the format to select advertisers as part of an early Sponsored Agent pilot. An ad includes a call-to-action such as “Chat with…...
Advertisers are taking control of measurement, and media owners need to hand over the data
1+ hour, 3+ min ago (1407+ words) Here Mutinex co-founder and CEO Henry Innis argues that media owners and their sales teams need to give up their ownership of data. A more accurate, less optimistic view of what a particular campaign contributed to revenue uplift is much…...
DoorDash Exec: Brands Should Unify Media and Promo Budgets to Unlock True Incrementality – Beet.TV
55+ min ago (567+ words) CANNES, France – The age-old wall between advertising and promotions is crumbling. For decades, consumer packaged goods companies kept their media budgets in one silo and their trade and shopper marketing dollars in another, each measured by different teams with different…...
Dhaka, Beijing discuss Bangladesh-China-Myanmar Economic Corridor cooperation
5+ hour, 55+ min ago (9+ words) Barta 24...
Byron Sharp To Keynote Mutinex’s Marketers & Money Conference As It Grows To Two-Day Event
1+ hour, 37+ min ago (408+ words) Mutinex’s annual conference on marketing effectiveness, Marketers & Money 2026, will open its main day with Professor Byron Sharp as a keynote speaker. Marketers & Money expands to two days this November after selling out in each of its first two years. Sharp…...
Coldwell Banker Marks 120 Years with "The Letter," a New National Advertising Campaign Celebrating the Emotional Impact of Home
5+ hour, 27+ min ago (661+ words) Barchart.com - Barchart for Businesses Barchart for Businesses Let's find a solution for your business. 1 Your market 2 What are you looking for? 3 Your information What industry are you in? Financial Services Media Agriculture Energy Metals Food & Beverage Other Explore our…...