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Open the Magazine

Open presents the best of narrative journalism in India: cutting edge writing on politics, economy, society, culture, books, art, cinema, and sports.

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  • Aug 15, 2026earliest in window
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Open Magazine
openthemagazine.com > columns > ads-that-made-us-smile-became-part-of-our-lives

Ads That Made Us Smile & Became Part of Our Lives

1+ day, 2+ hour ago   (1073+ words) For over 60 years now, Amul ads — mostly billboards — have never disappointed India. They have been utterly butterly delicious. Without fail, they have delivered creative punches on big occasions, instantly bringing smiles to our faces. No wonder Amul is the taste…...

Open Magazine
openthemagazine.com > india > can-brics-be-more-self-reliant-jaishankar-says-economic-security-is-key

Can BRICS Be More Self-Reliant? Jaishankar Says Economic Security Is Key

3+ day, 9+ hour ago   (465+ words) As India hosts the BRICS Summit, External Affairs Minister S Jaishankar said greater economic activity and economic security within the grouping would translate into greater self-reliance, underlining the need for stronger business ties, diversified commercial relationships and resilient supply networks....

Open Magazine
openthemagazine.com > branding-marketing-and-advertising > one-shoe-two-histories-how-adidas-forgot-the-indian-footprint

One Shoe, Two Histories: How Adidas Forgot the Indian Footprint

4+ day, 5+ hour ago   (1608+ words) One shoe lay unused in Major DP Singh’s cupboard. It was new. It was expensive. It was also completely useless to him. Singh had lost his right leg after suffering severe injuries during the 1999 Kargil War. When he subsequently began…...

Open Magazine
openthemagazine.com > business > s-chands-second-life-how-an-87-year-old-publisher-survived-covid-edtech-boom-and-now-ai-era

S Chand’s Second Life: How an 87-Year-Old Publisher Survived Covid, Edtech Boom and Now AI Era

4+ day, 9+ hour ago   (1641+ words) 04 Sep 2026 - Vol 05 | Issue 36 Devighat, Nepal, August 29, 2026 But scale had brought its own disorder. By the end of March 2018, S Chand had around 2,800 employees and nearly ₹585 crore tied up in working capital. Then, following a government policy change on CCE etc....

Open Magazine
openthemagazine.com > branding-marketing-and-advertising > apple-folded-samsung-roasted-duolingo-gatecrashed

Apple Folded. Samsung Roasted. Duolingo Gatecrashed

4+ day, 11+ hour ago   (1626+ words) Apple spent years developing a phone that could fold. Samsung needed seconds to turn it into toast. As Apple unveiled the iPhone 18 series and its first foldable smartphone at the “Surprise and shine” event in California, Samsung Mobile US began…...

Open Magazine
openthemagazine.com > india > chips-space-and-data-centres-jefferies-flags-indias-next-industrial-revolution

Chips, Space and Data Centres: Jefferies Flags India’s Next Industrial Revolution

4+ day, 10+ hour ago   (554+ words) India’s next industrial growth story is taking shape in chip plants, space startups and data centres. According to Jefferies, six sectors—semiconductors, space, aerospace, electronics, solar manufacturing and data centres—are building on the country’s established manufacturing base to create…...

Open Magazine
openthemagazine.com > technology > ai-could-boost-us-economy-but-squeeze-jobs-and-wages-anthropic-warns

AI Could Boost US Economy but Squeeze Jobs and Wages, Anthropic Warns

4+ day, 11+ hour ago   (498+ words) Artificial intelligence could make the US economy substantially richer by 2030 without delivering better pay or greater job security to knowledge workers, according to a new economic outlook from Anthropic. The company’s Economics team has modelled three scenarios—modest, substantial and…...

Open Magazine
openthemagazine.com > business > india-us-trade-deal-nears-finish-line-the-tariff-advantage-india-still-wants-from-washington

India-US trade deal nears finish line: The tariff advantage India still wants from Washington

5+ day, 4+ hour ago   (1288+ words) The India-US trade deal appears to be entering its final stretch. But there is still one important box to tick before the agreement can move from negotiation table to signed document: making sure Indian exporters get a preferential edge in…...

Open Magazine
openthemagazine.com > branding-marketing-and-advertising > chatgpt-ads-beauty-brands-and-trust-how-mamaearth-and-sebamed-are-testing-ai-conversations-in-india

ChatGPT Ads, Beauty Brands and Trust: How Mamaearth and Sebamed Are Testing AI Conversations in India

5+ day, 9+ hour ago   (1597+ words) Imagine asking ChatGPT a question once whispered to a dermatologist or typed into Google at 1 am. Why is my face oily and dry at the same time? The chatbot explains the skin barrier, climate, cleansing habits and the possibility that…...

Open Magazine
openthemagazine.com > india > maharashtra-fda-crackdown-railway-food-supplier-20-eateries-lose-licences-over-safety-violations

Maharashtra FDA Crackdown: Railway Food Supplier, 20 Eateries Lose Licences Over Safety Violations

5+ day, 8+ hour ago   (365+ words) Cockroach infestations, expired products and dairy stored above safe temperatures: inspections by the Maharashtra Food and Drug Administration (FDA) have led to food licence suspensions across railway catering, eateries, dairy businesses and e-commerce operations. The enforcement drive, announced on Wednesday,…...