2+ day, 19+ hour ago   (446+ words) August total: 68.4M followers “Spider-Man: Brand New Day” opened July 31 and by August 25 had passed “Avengers: Endgame” domestically, becoming the second-highest-grossing film in U.S. history behind only “Star Wars: The Force Awakens.” Ahead of release, analytics firm RelishMix had already…...

2+ day, 19+ hour ago   (199+ words) Affluent U.S. consumers say they trust content creators far more than celebrities when researching a luxury purchase, and YouTube has become the single platform most likely to shape the final decision, according to new survey data from advertising intelligence firm Precisify....

2+ day, 19+ hour ago   (304+ words) Net Influencer Red Seat Ventures, the Fox Corporation creator media company, has integrated Barometer, an AI-powered brand suitability and contextual targeting engine, into Speakeasy, its podcast hosting, distribution and monetization platform The integration lets advertisers target ad placement at the…...

2+ day, 19+ hour ago   (538+ words) netinfluencer.com...

2+ day, 19+ hour ago   (442+ words) The television in the living room is now the leading device for YouTube viewership. John cites that shift as the clearest evidence that the platform has moved past its earlier reputation as a phone-and-laptop medium for short clips. Sellers reach…...

2+ day, 19+ hour ago   (397+ words) New research from the IAB finds that 56% of consumers prefer AI shopping recommendations that draw on creator or influencer reviews, with the preference rising to 65% among Gen Z and Millennials, according to a survey conducted through the IAB Insights Engine....

2+ day, 20+ hour ago   (394+ words) netinfluencer.com TikTok is extending its “Out of Phone” advertising program with six new partners across the UK, France, Belgium, Spain and Italy, while separately launching a Substack newsletter aimed at teaching creators how to build an audience on…...

3+ day, 20+ hour ago   (367+ words) Building the case required someone with the measurement credentials to sustain it. Enter Brayden Cruz, StreetTalk’s VP of Creative Science and Client Success, who joined in July 2026 after more than two years at Northbeam, a D2C attribution firm. His career client…...

3+ day, 20+ hour ago   (511+ words) “I can’t remove one identity from the other,” she says. “I am always all of them at the same time.” That simultaneity is what makes her perspective unusual and, she argues, useful. Most people in the Creator Economy have worked…...

3+ day, 20+ hour ago   (1002+ words) For most of her twenties, Mariyah Gerber’s week looked the same. A new city, a new rink, a new audience. She skated professionally for “Disney On Ice,” then for “Royal Caribbean” and “Holiday on Ice” in Europe, logging a decade…...