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Indian Sports Home - Latest News, Scores, Results, Olympics Stories, Videos | The Bridge
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News
Evenflow & Reebok partner to expand sports & recovery range in India
1+ week, 1+ hour ago (380+ words) Evenflow Brands has entered into a licensing agreement with Authentic Brands Group (ABG) to manufacture, market, and distribute Reebok products across sports, fitness, recovery, and adventure categories in India. The partnership expands Reebok's Indian product portfolio beyond its established apparel…...
Decathlon partners with FirstCry to expand kids’ sports market in India
1+ week, 5+ day ago (360+ words) Decathlon Sports India has partnered with FirstCry to expand the reach of children’s sports products across India, bringing the sporting goods retailer’s kids’ portfolio to FirstCry’s large base of parents and families. Under the partnership, FirstCry customers will have access…...
Conscient Sports appoints Abhishek Goel as CEO to strengthen grassroots operations
1+ week, 5+ day ago (189+ words) Conscient Sports has appointed Abhishek Goel as its Chief Executive Officer (CEO) as the grassroots sports organisation looks to strengthen its operations and build on its work in the sector. Goel brings more than 23 years of experience in strategy, consulting,…...
Dream11’s AI pivot is about monetising sports fandom after fantasy
2+ week, 1+ day ago (488+ words) The fantasy-sports platform Dream11 is moving towards an AI-first sports engagement model, betting that its existing user base can be monetised through content, personalisation and interaction even after the collapse of its real-money gaming business. It has moved away from paid…...