4+ day, 16+ hour ago   (395+ words) The UK State of Ad Ops research shows 83% are using or piloting AI, with speed to market ahead of output and cost reduction. AI has moved firmly beyond experimentation in UK advertising, with more than eight in ten marketers (83%) now…...

4+ day, 22+ hour ago   (136+ words) Modern Post welcomes Veronica Ware as Head of Creative Operations and promotes Kelly Zdanowicz to Head of Production. Modern Post announces that Kelly Zdanowicz has been promoted from Senior Post Producer to Head of Production for the New York editorial…...

1+ week, 3+ day ago   (299+ words) The new spot Natatorium, a generative-first production by Smoke&Oakum, draws on traditional production craft to help a Detroit brand compete with the marketing budgets of the spirits giants. Valentine Distilling Co., maker of the award-winning Mayor Pingree bourbon, launches…...

1+ week, 3+ day ago   (464+ words) The production company acquires the AI and moving image studio as part of its growing commercial content house. Production Company Directors Guild Helsinki has acquired Lokakuu Studio, a company operating at the intersection of AI and moving image. The acquisition…...

1+ week, 5+ day ago   (942+ words) This year’s Cannes Lions saw the focus pulled on human versus machine, putting the AI tools that have entered the arena firmly in their place. Tim Cumming speaks to a range of industry voices as a new sense of the…...

2+ week, 6+ day ago   (486+ words) Heckler has appointed advertising and production leader Jonathan Gerard as Managing Director of its Singapore studio, as the creative production company looks to strengthen its presence in the region and put storytelling at the centre of its next phase of…...

3+ week, 3+ day ago   (235+ words) Lemonade Talent has added globally renowned design and production studio 1stAveMachine to its roster, taking on UK representation for the award‑winning company. “As Lemonade continues to grow beyond traditional production representation through Lemonade Labs and our focus on entertainment, culture…...

3+ week, 4+ day ago   (226+ words) Lilly's new campaign centres on obesity, aging and medicare access. For many people, obesity is a lifelong struggle. As we age, health becomes increasingly important to enjoying the years we've saved for, sacrificed for and earned. In partnership with Wieden…...

3+ week, 5+ day ago   (362+ words) Old El Paso is demonstrating the powerful call of the ‘crunch’ in latest campaign by VCCP Blue. Old El Paso unveils View The Crunch is Calling on The Crunch is Calling, a new campaign by creative agency of record VCCP…...