1+ hour, 33+ min ago   (320+ words) Most recently Head of Strategy at Spark Foundry, King held the same title at OMD, Ikon Communications and Carat. In his new role, King will oversee the strategic direction of the agency, working across its full client portfolio to connect…...

3+ hour, 51+ min ago   (683+ words) 1. Give us the elevator pitch – who are you and what do you do? Five years in, we now offer strategy, design, creative and production capabilities for a client roster we’re proud of, including HELL, MAS, Bargain Chemist, EMA, Mercury, My…...

3+ day, 16+ hour ago   (327+ words) The multi-year transformation challenged Bastion to create a complete brand ecosystem capable of uniting customers, employees and stakeholders behind a single vision for New Zealand’s energy future. At the heart of the transformation is the refreshed Genesis brand platform, Life…...

5+ day, 2+ hour ago   (333+ words) campaignbrief.co.nz Three of Wellington’s established marketing and creative agencies, Aro Digital, Obvious Brand Partners (Obvious) and Digitella, have officially merged to form Paradigm Agency, a full-service growth partner backed by newly formed Paradigm Group. Behind the scenes, the…...

5+ day, 2+ hour ago   (431+ words) The highly anticipated campaign, titled ‘Then. Now. Always’ Jockey, coincides with the brand’s 150th anniversary. It serves as a major relaunch for the underwear label, celebrating its rich heritage while planting a firm foot in the modern cultural landscape. To spearhead…...

4+ day, 20+ hour ago   (367+ words) Beyond the awards themselves, MAD STARS 2026 weaves together official ceremonies, an extensive Business Market & Exhibition, insightful conferences and workshops, dynamic networking programs, and live competitions into a single three-day festival. Across approximately 40 sessions, this year’s conference will explore how brands…...

4+ day, 21+ hour ago   (316+ words) The win brings together Corner Store’s social-first strategy and content expertise with Augusto’s integrated creative capability, with the partnership set to put a new creative engine behind one of New Zealand’s most recognisable liquor brands. And it’s a brief the…...

5+ day, 10+ min ago   (283+ words) They say looks aren’t everything. But when it comes to our pets, they kind of are. Looking for shiny fur, clear eyes, strong nails, and good skin from our precious fur babies isn’t about vanity, they’re the visible markers of…...

5+ day, 2+ hour ago   (206+ words) The campaign follows a retiree “Morrie” as he strolls through an Oceania village, enjoying the freedom that comes with having fewer household chores and more time to spend as he chooses. He lives life on his own terms, dawdling with…...

1+ week, 3+ day ago   (456+ words) Across the show, 34 gold pencils were awarded across 23 different campaigns, with a further 84 silver and 156 bronze pencils handed out. New Zealand agencies claimed 14 of those 34 golds between them. Pitchblack Partners took home two golds — for Griffin’s Snacks’ ‘One chip for…...