News
Smith&Saint Signs Five Digital Creators, Including "Dance Moms" Alum Kalani Goldman
2+ hour, 12+ min ago (275+ words) Smith&Saint has expanded its roster with five digital creators: Kalani Hilliker Goldman, Charlie Scott, Kristin Johns, Lauren Vanessa, and Stefana Avara. The boutique talent agency, which also represents athletes and culinary talent, said the signings add creators working across…...
Tik Tok Shop Is Launching In The Netherlands, Opening In-App Commerce To Dutch Brands, Creators
1+ hour, 53+ min ago (354+ words) Tik Tok Shop will go live in the Netherlands on June 15, 2026, giving Dutch users the ability to purchase products directly inside the app through shoppable videos, interactive livestreams, and a dedicated in-app storefront. The rollout is part of a simultaneous…...
Muck Rack Adds Podcast Monitoring For 65, 000 Shows Directly Into Its Core PR Platform
3+ hour, 42+ min ago (142+ words) Public relations management platform Muck Rack announced that it now monitors approximately 65, 000 full, searchable podcast transcripts, bringing podcast coverage into the same platform PR teams already use to track news, pitch journalists, and measure results. In total, Muck Rack monitors…...
Creator Economy Event Calendar " June 1, 2026 " MAD//Fest, Open Sauce, Affiliate World Europe, And More
3+ hour, 52+ min ago (126+ words) Date: Wednesday, June 3, 2026, 5: 00-7: 30 PM EDT Venue: Hotel Ocho, 195 Spadina Ave. , Toronto, Canada Date: Thursday, June 11, 2026, 1: 00-1: 30 PM ET Date: Thursday, June 11, 2026, 2: 00-3: 00 PM ET Date: Tuesday, June 30, 2026, 9: 30 AM-4: 50 PM Date: June 29 " July 2, 2026 (Mulungushi International Conference Centre); July 3-4, 2026 (Polo B, Lusaka Showgrounds) Venue:…...
Spark Media's Charlie Buffin: Creator Marketing Needs Infrastructure, Not Just Influence
3+ hour, 51+ min ago (1205+ words) Charlie Buffin has a short diagnosis for why most influencer campaigns underperform: a brand picks a creator, sends a brief, and calls it strategy. As founder of Los Angeles-based Spark Media, he has spent nearly a decade building something different....
Internet People" Founder Myriam Roche On Building The Archive France"s Creator Economy Never Had
3+ day, 3+ hour ago (1065+ words) France's Creator Economy is roughly 20 years old. Until recently, no one had tried to document it. The industry grew from anonymous bloggers to a multi-billion-euro market before journalists, brands, and institutions had fully learned how to describe it, or agreed…...
Front-Loading Brand Pitches Cut Social View Rates By 44%, Research Finds
3+ day, 3+ hour ago (349+ words) Creator agency Billion Dollar Boy finds that leading social video content with product or brand messaging reduces view rates by 44%, according to new research analyzing 5, 000 creator-led campaign assets across the United States and the United Kingdom. Content showing product performance…...
Social Factor Champions Human Moderation As Brands Scale Live, Social Commerce
3+ day, 2+ hour ago (1197+ words) At this year's Coachella, nine You Tube livestreams ran simultaneously for 14 hours a day. Behind the scenes, five to nine human moderators covered each stream at any given moment, working across multiple languages to keep the live chats usable, safe,…...
Enhance Management's Bronagh Quinn Is Betting Irish Creators Can Win By Staying Selective
3+ day, 2+ hour ago (1022+ words) When Bronagh Quinn left her job at a Dublin PR agency in December 2022, she gave two weeks" notice, bought a domain, made an Instagram account, and told two creators she was starting her own firm. Both came with her. That…...
Tik Tok Shop Expands To Austria, Belgium, The Netherlands, And Poland
3+ day, 3+ hour ago (407+ words) Tik Tok Shop will launch in Austria, Belgium, the Netherlands, and Poland on June 15, extending its European presence to 10 markets. The four countries join existing Tik Tok Shop markets in France, Germany, Ireland, Italy, Spain, and the United Kingdom. More…...