2+ hour, 2+ min ago  (407+ words) The deal, reportedly valued at over $500 million, adds to an acquisition hot streak for the group, which is making sports its "next big bet." Publicis is ramping up investment in sports marketing to capitalize on a category that has seen…...

4+ hour, 44+ min ago  (769+ words) The company's head of content, influencer and commerce shared the principles the retail giant uses when working in social and explored the growth of its Walmart Creator program. The company works to connect with consumers where they are spending their…...

2+ day, 4+ hour ago  (13+ words) Albertsons on its ChatGPT ads test and push for retail media transparency'Marketing Dive...

2+ week, 1+ day ago  (57+ words) How Coca-Cola's World Cup marketing is "de-averaging at scale'Marketing Dive Don't miss tomorrow's marketing industry news How Coca-Cola's World Cup marketing is "de-averaging at scale' In partnership with Panini America, the soda giant will offer limited-edition stickers on bottles that…...

2+ week, 1+ day ago  (223+ words) The five-year partnership spans stadium activations, social and retail programs and comes as the company recently paused plans to split up its businesses. The Kraft Heinz Company and the NFL announced a five-year deal that makes the CPG marketer the…...

2+ week, 2+ day ago  (178+ words) Completed with PubMatic and Butler/Till, the campaign's fully automated media buying and optimization process reduced buy-side costs by 5.5x. The effort leveraged PubMatic's AgenticOS, which was released to the public in January with the promise of helping advertisers cut down…...

2+ week, 2+ day ago  (253+ words) The Coke-owned brand previously worked with the pro league for nearly three decades, a period that included the launch of the iconic "Obey Your Thirst." Coca-Cola's new pact with the NBA is a homecoming moment for Sprite, which has continued…...

2+ week, 2+ day ago  (374+ words) The appointment of Sarah Sylvester, who most recently led marketing for Victoria's Secret, represents a renewed focus by the retailer on brand building. Lands' End has named Sarah Sylvester its first chief marketing officer in nearly a decade, effective immediately,…...

2+ week, 3+ day ago  (55+ words) Why JCPenney's spring campaign bowed with a Paris, Texas fashion show'Marketing Dive Don't miss tomorrow's marketing industry news Why JCPenney's spring campaign bowed with a Paris, Texas fashion show Marisa Thalberg, chief customer and marketing officer at parent Catalyst Brands,…...

2+ week, 3+ day ago  (233+ words) The agency, which recently unveiled an "Engineered for Impact" tagline, is piloting an AI agent infrastructure from Freewheel meant to streamline video transactions. "As AI reshapes workflows and the lines between content, media, and commerce continue to blur, the gap…...