News
Coca-Cola partners with 13 fast-food chains to reinforce adding a Coke while ordering
2+ hour, 33+ min ago (53+ words) Coca-Cola partners with 13 fast-food chains to reinforce adding a Coke while ordering'Ad Age Your Shortcut to Smarter Insights Coca-Cola partners with 13 fast-food chains to reinforce adding a Coke while ordering These conferences focus on niches and underrepresented communities, but the…...
Yamaha rethinks why people play music in ‘You Are the Instrument’ campaign
2+ hour, 53+ min ago (47+ words) Yamaha rethinks why people play music in "You Are the Instrument" campaign'Ad Age Your Shortcut to Smarter Insights Yamaha rethinks why people play music in "You Are the Instrument" campaign These conferences focus on niches and underrepresented communities, but the…...
Alix Earle shares how she built her Reale Actives skincare brand launch strategy
2+ hour, 34+ min ago (109+ words) Alix Earle shares how she built her Reale Actives skincare brand launch strategy'Ad Age For all the power of a built-in audience, even top creators can't rely on virality alone to launch a brand Alix Earle's debut of her acne-focused…...
Why agency executives are launching their own awards and conferences
2+ hour, 47+ min ago (43+ words) Why agency executives are launching their own awards and conferences'Ad Age Your Shortcut to Smarter Insights Why agency executives are launching their own awards and conferences These conferences focus on niches and underrepresented communities, but the financial and operational constraints…...
Emerging technology trends brands and agencies need to know about
3+ hour, 17+ min ago (38+ words) Emerging technology trends brands and agencies need to know about'Ad Age Emerging technology trends brands and agencies need to know about These conferences focus on niches and underrepresented communities, but the financial and operational constraints persist for some....
The top 5 celebrity brand collabs you need to know about right now
3+ hour, 21+ min ago (40+ words) The top 5 celebrity brand collabs you need to know about right now'Ad Age The top 5 celebrity brand collabs you need to know about right now This year's gags lean heavily into the blurred line between fake and real....
Publicis and The Trade Desk—a primer on ad tech’s biggest fight
7+ hour, 33+ min ago (44+ words) Publicis and The Trade Desk'a primer on ad tech's biggest fight'Ad Age Your Shortcut to Smarter Insights Publicis and The Trade Desk'a primer on ad tech's biggest fight This year's gags lean heavily into the blurred line between fake and…...
Microsoft moves its global media account to Publicis from Dentsu
11+ hour, 56+ min ago (39+ words) Microsoft moves its global media account to Publicis from Dentsu'adage.com Your Shortcut to Smarter Insights Microsoft moves its global media account to Publicis from Dentsu This year's gags lean heavily into the blurred line between fake and real....
GM hires Uber exec as Cadillac CMO, begins search for Buick/GMC marketing leader
1+ day, 3+ min ago (42+ words) GM hires Uber exec as Cadillac CMO, begins search for Buick/GMC marketing leader'adage.com GM hires Uber exec as Cadillac CMO, begins search for Buick/GMC marketing leader This year's gags lean heavily into the blurred line between fake…...
In an attention economy, TV ads still make the strongest memories
23+ hour, 33+ min ago (28+ words) In an attention economy, TV ads still make the strongest memories'Ad Age Your Shortcut to Smarter Insights In an attention economy, TV ads still make the strongest memories...