4+ day, 4+ hour ago   (389+ words) BOZEMAN, Mont. — Simms Fishing Products today announced the official launch of the all-new G3 Pro Collection of waders, marking one of the most significant technical product launches in the brand’s recent history. Available exclusively through authorized Simms retailers beginning today, October…...

1+ day, 6+ hour ago   (343+ words) Several years of testing with renowned Bait Finesse System (BFS) enthusiast Jimmy Ly helped refine the bait’s final form, but the focus of the design is simple: deliver reliable ChatterBait action in a smaller, more responsive package that excels with…...

2+ week, 4+ day ago   (569+ words) BOZEMAN, Mont. — Simms Fishing Products today announced two of the most significant technical product launches in the brand’s recent history: the all-new G3 Pro Collection of waders and the Rip Line Pro Jacket and Bib. Built for entirely different environments and…...

4+ day, 7+ hour ago   (256+ words) Built for speed, the lifelike herring swimbait combines realistic action, stability and versatility for targeting feeding and schooling fish. Savage Gear Brings Blueback Herring to Life With the New 3D 4Play Herring Optimized to remain balanced and under control at high speeds,…...

5+ day, 3+ hour ago   (396+ words) New compact marine storage solution for common USGC-required small craft safety equipment (blow horn, flares, signal flag, etc.) or common boat gear and tools (license/ registration, carb spray, JB weld tube, spare spark plugs, tools, etc). Flambeau Outdoors™ Dry Box…...

4+ day, 8+ hour ago   (350+ words) Fishing Tackle Retailer Berkley Expands Popular Crankbait Lineup With Frittside X COLUMBIA, S.C. – Berkley is expanding one of its most proven crankbait families with the all-new Frittside X, a premium take on the trusted flat-sided crankbait built to deliver increased durability…...

6+ day, 8+ hour ago   (251+ words) Tactus Nymphing Rod Family: Modern Euro nymphing places very different demands on a fly rod than conventional fly-line techniques. With long, thin leaders and very little mass outside the rod tip, anglers depend on the rod itself to load under…...

1+ week, 3+ hour ago   (429+ words) RACINE, Wis. – Minn Kota® today introduces the most significant expansion in its history with a new, seamless fishing system, powered with Humminbird ImagingTM. Minn Kota and Humminbird have been partners for decades, helping anglers find fish and stay on them…...

1+ week, 9+ hour ago   (166+ words) BOZEMAN, Mont. — Simms Fishing Products today announced the launch of Rip Line Pro, an all-new Jacket and Bib engineered to deliver uncompromising foul-weather protection for anglers facing big water, driving rain and relentless spray. Developed and tested alongside professional captains,…...

1+ week, 5+ day ago   (210+ words) Fishing Tackle Retailer CWR Wholesale Distribution Goes for the Hat Trick as 2026 NMEA Distributor of the Year Bayville, New Jersey – The industry’s top products and distributor of the year were recognized at the 2026 NMEA Marine Electronics Conference & Expo, which took…...